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All local authorities will insist at some point on the presentation of a detailed business case for a new leisure project, technology, or facility. As this document will provide the foundation for investment approval by local authority members, it’s vital that considered attention is given to its creation.
A business case provides the opportunity to persuade authorities of the value of your proposal. It’s your chance to show that you’ve thoroughly thought through its benefits and costs, to present a convincing argument for its implementation, and to demonstrate that it’s the best option for fulfilling a demand or meeting a specified target.
The exact shape your business case takes will ultimately depend on what you are pitching for, but to be successful it must satisfy a few key criteria:
As a document, the business case must be succinct and clearly laid out. Many local authorities follow the business case guidance advice set out by the central government, which offers a universally recognised template that can be adapted for any project.
To begin with, it’s advisable to write an executive summary, which will give a broad outline of your proposal, its cost implications, and when a decision is likely to be made on its implementation. The summary should give a reader with little knowledge of the matter a decent understanding of what’s being proposed and what’s at stake.
In many ways, business cases give you the opportunity to show the best of yourself and your business idea. Think of it as your project’s LinkedIn front page. It’s worth taking time and effort in pulling it together — your business case could be the difference between your proposal seeing fruition or sitting on a planning department shelf for another year.
If you’re making a business case for any of our leisure software and you’d like some support, we’re happy to help. Contact Gladstone to discuss your business case requirements.